Dear Business,
1732 First Magazines 1836 Newspaper ads begin 1864 Spam messages sent via telegraph 1867 First Billboard 1922 Radio ads emerge 1950 Telemarketers first start to annoy people 1978 Al Gore "invents" The Internet 1982 Spam sent via computer 1996 Viral marketing
2002 Integrated Marketing: Customer communicates back
n-Way Communication
Today Chaos Marketing: Everyone communicates with anyone. Companies try anything and everything.
Have you?
Sincerely,
DC7
Consumers drive marketing directly now. There is no going back. When your great, great, great grand kid teleports himself to Harvard Business School class (5 minutes late, again), he will watch The Kool-Aid Man bust through the wall and have to be taught that we, ancient people, had to just sit there quietly and watch-- we couldn't talk back to Kool-Aid Man. What does this mean for your business? Think consumer, not product; convenience, not location; communication, not promotion. The focus has turned away from blasting your branded message to the masses to interacting with consumers.
Thus, These No Longer Provide Strategic Value For Your Company
Nowadays, without a consumer-adaptive strategy in place, the items above are nothing more than a cost of doing business. They provide no strategic value for your company at all because 1) your competitors have inexpensive access to the same solutions now, and 2) the Internet has created Information Inflation-- too much information chasing too few consumers. The consumer is overwhelmed and disengaged.
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